The Liquor Store Group

The Liquor Store Group was looking for aisle signage for their new stores opening in the Okanagan. CIRE developed slick and modern signage that avoided using photography; in store is a unique opportunity to get away from the typical imagery since you have captured consumers. The copy is a mix of description on the type of wine along with some further insight and information into proper selection. Written in a free flowing, point-form manner to match the visual modern edge.