Sumac Ridge

Over the years, CIRE has worked with Sumac Ridge Estate Winery to communicate many of their consumer promotional programs. Two programs in particular that CIRE has created are Sumac Ridge’s Rocky Mountaineer contest and their 30^th Anniversary Campaign.

For their 30^th Anniversary, CIRE’s role was to drive awareness of Sumac Ridge’s 30 years of success in the wine business and an innovator of firsts in the industry. The team developed a new look and feel for the brand that was elegant and glamorous, yet modern and clean. The creative concept leveraged Sumac Ridges’ award-winning and industry first for the region, sparking wine. This resulted in the headline of “Celebrating 30 Sparkling Years!”.

The overall concept was then executed to various elements that included print, direct mailings, newspaper and trade magazine advertising, online, radio spots and various promotional materials.